MAN AND WIFE SUE ALEX BOGUSKY AND BK FOR BEAR ATTACK. MEAT SCENTED SPRAY COLOGNE BLAMED

A British man and his wife are suing Alex Bogusky and Burger King for their hair-brained idea of making meat scented cologne. A man and his wife were attacked by a black bear on a recent camping trip to Ontario Canada. Within minutes of spraying himself with FLAME ™ by BK® a black bear wandered into the campsite of Mr. & Mrs. Howard Frord and attacked the unsuspecting campers. Black bears are usually docile creatures that fear man and up to this point had never attacked any humans in the Canadian Park. Mr. Howard Frord thinks something triggered the black bear to awake from deep hibernation, dig through several feet of snow and attack defenseless humans. The Frord’s lawyer James H. Hopiltlity claim that it was the FLAME ™ by BK®, a meat scented cologne marketed by BK and promoted by Crispin Porter & Bogusky’s [CP+B] brain child Alex Bogusky, who runs the creative department and claims all good ideas CP+B has ever created. The meat scented spray cologne was being worn by Mr. Howard Frord for the first time. Mrs. Frord was attacked and severely mauled by the bear and sustained permanent physical damage. Mr. Frord lost several fingers and no longer has feeling in one of his arms from the attack. Mr. Frord in a trembling voice stated, “I will never be able to compete in an American style demolition derby.”

During a recent interview James H. Hopiltlity stated, “The attack has left both Mr. and Mrs. Howard Frord with physical and mental scars that will never go away”. Continuing James H. Hopiltlity recalls a story Mrs. Frord told the lawyer, “I wake up in a cold sweat with the image of a giant fiberglass head of the Burger King with a bear-like body attacking me.” "My clients are asking for 3.7 million dollars in compensation for the pain and suffering inflicted by these attacks." Mr. Hopiltlity also names Crispin Porter & Bogusky in the suit, “There are no warnings anywhere on the advertising that states there will be the potential for animal attacks.” “This travesty is far worse than spilling hot coffee on your crotch.”

The web page promoting the FLAME ™ by BK® has no visible warnings and only endorses the product.
Under the About section of the web advertising you find “The Whopper Sandwich is America’s favorite burger. FLAME ™ by BK® captures the essence of that love and gives it to you. Behold the scent of seduction with a hint of flame broiled meat.”

Nowhere does it say WARNING BEARS WILL ATTACK YOU.