Alex Bogusky's newest idea has the ad world scratching it's head. CP+B stuck a deal with U.S. Airways to have all plane crash survivors do a burger taste test to see which burger people who are exposed to life threatening situations prefer.
Following the successful yet controversial Whopper Virgins campaign, which many ad insiders are calling the snuff film of burger ads, Alex has needed to one up the stakes of the burger battles.
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