Alex Bogusky has taken on the role of 'Bike Jesus'

Front man Alex Bogusky and his apostles of bicycling have gathered in Denver to release the word of sharing a bike with others.

First apostle Dave Kingsberry is the leading proponent of the share bike program along with Trek Bikes and the health care company Humana rallied to a common cause and have put together a bike share program that will give NFL players more people to hit in the off season while commuting from the bar to the strip club.

Sounds like a neat program when all the bikes are shiny and new. It will work like someone buying soda pop with their food stamps. How do people treat the bikes in other places that have had bike share programs?

Typical Alex feel good stuff. Bang 'em and leave.